Web design for tradesmen that books jobs.
Fast, mobile-first websites built specifically for UK trade businesses — designed to rank on Google and turn visitors into phone calls. Not pretty brochures. Job-winning machines.
Most websites built for tradesmen are either £79 templates that look exactly like every other builder in town, or £4,000 agency builds that look beautiful and bring in nothing. Both have the same problem: nobody's measuring whether they actually win work. GrafterTech builds websites that exist to do one job — get the phone to ring. I co-own Restoration Glazing in Hampshire. I rebuilt our site, and now it brings in over £70k in revenue every month from local search alone. The same blueprint, your trade.
Built around the way trade customers actually search
A customer with a leaking roof doesn't read your "About Us" page. They Google "emergency roofer near me", tap the first trustworthy result, and ring whoever picks up. Your website has about eight seconds to look credible and make calling obvious.
Every page we build leads with the trust signals that close trade jobs: Google reviews, local area, accreditations, photos of real work, and a phone number you can't miss on any screen size.
Designed to rank — not bolted onto SEO later
Most agencies design the site, then charge extra to "do SEO on it". By that point the structure is wrong, the pages are too thin, and the speed is shot. We do it the other way round.
Every site ships with one dedicated page per service, one per town you cover, LocalBusiness schema markup, optimised images, and Core Web Vitals tuned to the green. Google's doing the heavy lifting from day one.
Connected to a full lead-to-job system
A website alone is an online business card. We wire yours into the full GrafterTech system: every enquiry, missed call and message lands in one app on your phone. Customers get an instant text-back when you can't answer. After every job, the system asks for a Google review automatically.
That's the difference between a website that sits there and one that actually grows your trade.
Built specifically for trade businesses.
Mobile-first design
80%+ of trade searches happen on a phone. We build for that first, desktop second.
One page per service
Roofing, fascias, gutters — each gets its own page built to rank and convert.
Local pages for every town
Pages targeting every town and village in your patch, not a single 'areas we cover' line.
Built-in trust signals
Google reviews, photos, badges and guarantees front and centre.
Lightning-fast load speeds
Optimised for Google's Core Web Vitals so you rank higher and lose fewer visitors.
Done-for-you copywriting
We write every page in plain English. You don't lift a finger.
Lead capture + missed-call text-back
Every enquiry caught, every missed call followed up — automatically.
Hosting, updates & support included
No plugins to update, no hosting bills, no 'who do I ring when it breaks'.
Common questions.
Ready for a website that actually wins you jobs?
Book a quick, no-pressure call. I'll look at your current site (or lack of one), show you what your competitors are doing, and tell you straight what'd work for your trade and your area.