SEO for tradesmen that actually books jobs.
A done-for-you SEO system built specifically for UK trade businesses — by someone who runs one. Rank above the agencies, the directories, and the firms down the road.
Most "SEO for tradesmen" services are written by marketing agencies who've never picked up a tool. They'll sell you keywords with zero buying intent, generic blog posts no customer will ever read, and a monthly report full of words like "impressions" — while your phone stays quiet. GrafterTech is different. I co-own Restoration Glazing in Hampshire. I rebuilt our website, did the SEO myself, and now we get over 40,000 Google impressions a month and over £70k in revenue every month from the website. I do exactly the same thing for other UK trades.
Why trade SEO is its own thing
Tradesmen don't need traffic. You need calls. The customer who Googles "emergency electrician near me" at 9pm is worth fifty visitors reading a blog about "the history of wiring".
Trade SEO means locking onto buying-intent searches in your service area — "boiler repair Southampton", "loft conversion builder Portsmouth", "patio installer near me" — and making sure your page is the first one they tap. Then making sure the page actually persuades them to call.
What we actually do for your rankings
We start by rebuilding (or building) a fast, mobile-friendly site with one dedicated page per service and per town you cover — because Google ranks pages, not websites. A plumber covering Eastleigh, Romsey and Chandler's Ford needs three local pages, not one "areas we cover" line on the footer.
Then we add LocalBusiness schema, optimise the Google Business Profile, build genuine review velocity (the system asks every customer for a Google review automatically), fix on-page SEO, and publish helpful guides that earn links and answer real customer questions.
Results that matter to a trade business
We don't report on vanity metrics. Every month you get a plain- English update — how many calls came from Google, what new searches you started showing up for, where we're climbing, and what's next.
If a number doesn't put more work in your diary, we don't bother you with it.
Built specifically for trade businesses.
Service-specific landing pages
One page per service you offer, written to rank and convert.
Local pages for every town
Pages targeting the towns and villages you actually cover.
Google Business Profile setup
Fully optimised, with the right categories, photos and posts.
Automated review building
Customers get a polite review request after every job.
LocalBusiness schema
The structured data Google needs to feature you in the Map Pack.
Monthly content & on-page SEO
We keep publishing and tuning so you keep climbing.
Common questions.
Want to be the first trade Google shows in your area?
Book a quick, no-pressure call. I'll look at where you rank now, what your competitors are doing, and tell you honestly what it'd take to overtake them.