Roofing website design that books jobs.
Fast, mobile-first websites built specifically for UK roofers — designed to rank on Google for emergency repairs, re-roofs and flat roofing, and turn visitors into phone calls.
Roofing is one of the most competitive trades online — and one of the most badly served. Most roofer websites are either cheap templates that look exactly like every other roofer in town, or expensive agency builds that look pretty but don't show up on Google. Both miss the point. GrafterTech builds roofing websites that do one job: get the phone to ring. I co-own a glazing firm in Hampshire and rebuilt our site using this exact system — now it brings in over £70k a month from local search alone. The same blueprint, tailored to roofing.
Built for how roofing customers actually search
A leaking roof in a storm doesn't get read about — it gets Googled in a panic and the first roofer who picks up gets the job. A planned re-roof gets researched for two weeks across five quotes. A commercial flat roof gets compared on spec by a building manager. Three completely different buyers, three completely different pages.
We build dedicated pages for each: emergency repairs, pitched roofs, flat roofs, GRP, leadwork, commercial — so every type of customer lands somewhere that speaks directly to what they need.
Designed to rank — not bolted onto SEO later
Most roofing sites are designed first and SEO'd never. By the time someone tries to "do SEO" on it, the structure is wrong, the pages are too thin, and the load speed is shot. We do it the other way round.
Every site ships with one page per service, one page per town you cover, LocalBusiness schema, optimised images and Core Web Vitals tuned green. Google's doing the heavy lifting from day one.
Connected to a full lead-to-job system
A roofing website on its own is an online flyer. We wire yours into the full GrafterTech system: every enquiry, missed call and form submission lands in one app on your phone. Customers get an instant text-back when you're up a ladder. After every job, the system automatically asks for a Google review.
That's the difference between a website that sits there and one that actually grows your roofing business.
Built specifically for trade businesses.
Emergency-call ready
One-tap call button stuck to every page on mobile. Never lose a panicked leak call again.
One page per service
Pitched, flat, GRP, lead, commercial — each gets its own page built to rank and convert.
Local pages for every town
Pages targeting every town and village in your patch — not a single 'areas we cover' line.
Built-in trust signals
Google reviews, photos of real roofs, guarantees and accreditations front and centre.
Lightning-fast load speeds
Optimised for Core Web Vitals so you rank higher and lose fewer panicked emergency visitors.
Missed-call text-back
Auto-text every missed call within seconds. Stop losing jobs while you're on the roof.
Automated Google review building
Every completed job prompts a review. Build a 5-star profile without lifting a finger.
Hosting, updates & support included
No plugins, no hosting bills, no 'who do I ring when it breaks'.
Common questions.
Ready for a roofing website that actually wins you jobs?
Book a quick, no-pressure call. I'll look at your current site (or lack of one), show you what your roofing competitors are doing, and tell you straight what'd work for your patch.